Near to Foyles and
Borders (closed in December 2009), opposite the junction of Charing Cross road with Denmark Street, is a curious, advertising campaign funded ,Temporary Autonomous Zone
Monster Hunter Freedom Unite preview
Monster Hunter Freedom Unite is Japan's most popular video game and with multiplayer games being played all over the streets of Japan, the game has even been described by some as a phenomenon. According to Capcom, in Japan this PSP game is bigger than Pokemon and Wii Fit!
Now Capcom, with the help of a very large advertising campaign hope to replicate that success in the UK
In London there are many places where you would not want to answer your mobile phone in public, let alone get your PSP our for a 20 minute gaming session. To kickstart online Gameplay in the UK, Capcom have setup a 'Gathering Hall', a kind of Monster Hunter drop in center where players can meet and play Monster Hunter together. They can also download exclusive quests, attend tutorial nights and maybe even meet some of the game's developers.
London Gathering Hall for Monster Hunter players
The Gathering Hall, open 7 days a week from the 3rd of July, is located in a three story building, just one minutes walk from Tottenham Court Road tube station on Charing Cross Road. Entrance is free (and exclusive) to anyone with a PSP and a copy of Monster Hunter Freedom Unite.
121 Charing Cross Road
Latitude: N51:30:54 (51.515038)
Longitude: W0:07:49 (-0.130337)
It is very strange to see half a dozen "gamers" (all male, not teenagers but 20 - 30 year olds) lounging in multi-coloured armchairs, playing this Sony PSP game over WiFi, for free on the Charing Cross Road.
Do all three floors get filled with people playing this game ?
This is not even a "cyber café" - no beverages seem to be on offer.
How long will this last ?
UPDATE 10th November 2009 - the premises now seem to have reverted to a "normal" shop: